Speaking of Andalusia is talking about olive oil.They are almost synonymous: one of the cultural,gastronomic and health of their land is olive oil.
An International Product is also a hallmark of white and green community Inside this community Granada brings Good land, good people, good oil … There is nothing more true … but you have to communicate. The Achilles heel of their liquid gold. More than 9,000 growers sell their oil Grenadians through marketing and packaging.
In the framework of the XVI edition of the International Fair of Olive Oil and Allied Industries (Expoliva), to be held next week in Jaen, the Andalusian Federation of Agricultural Cooperative Companies (FAECA) has organized a conference on Friday, May 10 .
“Natura Málaga 2013”
The 5th Healthy Living and Sustainable Development Fair is being held from 17 to 19 May at the Málaga Trade Fair and Conference Center.
This is a specialist event centered on ‘eco-bio-health’ concepts and is the biggest event of its kind in Andalucía.
The statistic is that over 80 percent of the population does not distinguish between olive oil and Extra Virgin Olive Oil “A popular myth and misconception is that Extra Virgin Olive Oil should not be used for frying because of their low smoke point. Health experts says -The most important thing to remember when cooking with oil (olive or any other) is not to heat it beyond its “smoking point” .
So what is the “smoking point” of olive oil ?
Any chef can tell you, the “smoke point” of any oil depends on its quality. A couple of things determine the smoke point for olive oil:
1) The free fatty acid level (FFA)
2) The polyphenol count. (types of antioxidants)
Premium high quality Extra virgin olive oils, with low, free fatty acids) have a “high” smoke point. All oils are a collection of various types of fatty acids. At the smoke point, the oil breaks down into these individual fatty acids.
Extra virgin olive oil smokes at temperatures between (204ºC and 185ºC) depending on its “free fatty acid Content.” When heated, olive oil is the most stable fat, which means it stands up well to high frying temperatures.
Thus, the initial issue is cost vs quality
World’s most highly regarded Spanish chef Ferran Adria who invented food foaming and his ElBulli elected best restaurant in the world .
‘The most difficult place on the planet to get a table reservation’
Sommerset House in London have host a major exhibition devoted to the superstar chef and his former restaurant on the Catalan coast, ElBulli. Chef Adria have closed elbulli in 2011 and planning to reopen by 2015 as a Foundation .
Ferran Adrià, has selected Pago Baldíos San Carlos Extra virgin olive oil to introduce its in the restaurant “El Bulli”
A warm and breathy ‘muchas gracias’ to Chef Adria
“Factory – Regional logistics centre or C&F agent – Distributor – Wholesaler – Retailer – end Consumer”
It is the traditional supply chain model which is used by almost all the FMCG companies in India for their distribution. It has been tradition by many factors ,but I feel the main reason is Geography of our nation Rural/Urban, multiple languages, etc . Consequently this is the only reason for higher logistics cost in India compared to European countries.
At present logistic costs around 15% of sale price .
Another cause of highly fragmented distribution network is high population density and the spread of this density,have to say HUL, Pepsi & Coke have surpassed all these intricacies . Clearly for new FMCG companies distribution is important for scaling up sales. However, within the limited outlets that they are able to reach out to initially, challenges exist in creating visiblity of the product’s uniqueness, if any, and generating repeat purchases so as to be to scale up revenues and thus, distribution to the next level – a cycle which doesn’t end.
I conclude India is still not one market, it is a country composed of many markets, not simply in the same way as one might say such a thing about Europe or the United States, but in a more profound sense; individuals across India are accustomed to local distribution and local pricing… it is cultural, and will not easily be supplanted by a one-size fits-all market scheme. it’s not a solution to the market for distribution that should be the focus, but a solution to the distribution of markets.
Every single successful FMCG company had to crack the distribution problem.