Health conscious consumers might be pleased by the increased choices of olive oil in local market. However, they are also faced with confusing or even misleading labeling of the products. In fact when it comes to extra virgin olive oil, there is no such thing as a “diet” or “light” version. If you see a label with one of these claims, don’t purchase it! A product claiming to be a “light” or “Diet” Extra Virgin Olive Oil will not be lower in calories, but most certainly will be light on flavor. This is a marketing ploy – this is typically an inferior oil that has been chemically treated to adjust its color and acidity, minimize strong smells, and adjust taste to a bland flavor. This means it is no longer an Extra Virgin Olive Oil and you’ll be paying more money for an inferior product.
The Council collected 5 products labeled as “Extra Light Olive Oil” or “Extra Light Tasting Olive Oil”. According to the information provided by the importers of the products concerned, they were blends of refined olive oil and virgin olive oil, or refined olive oil and extra virgin olive oil. They were lighter in colour,flavour and/or aroma than ordinary olive oil.
However, consumers should be aware that “Light” on the label “Extra Light Olive Oil” does not mean low in fat or energy. This type of oil is not lower in fat or energy than other types of olive oil. There is no such definition of “Extra Light” in the above trade standard.
Source : Consumer Council of Hongkong