Health conscious consumers might be pleased by the increased choices of olive oil in local market. However, they are also faced with confusing or even misleading labeling of the products. In fact when it comes to extra virgin olive oil, there is no such thing as a “diet” or “light” version. If you see a label with one of these claims, don’t purchase it! A product claiming to be a “light” or “Diet” Extra Virgin Olive Oil will not be lower in calories, but most certainly will be light on flavor. This is a marketing ploy – this is typically an inferior oil that has been chemically treated to adjust its color and acidity, minimize strong smells, and adjust taste to a bland flavor. This means it is no longer an Extra Virgin Olive Oil and you’ll be paying more money for an inferior product.
The Council collected 5 products labeled as “Extra Light Olive Oil” or “Extra Light Tasting Olive Oil”. According to the information provided by the importers of the products concerned, they were blends of refined olive oil and virgin olive oil, or refined olive oil and extra virgin olive oil. They were lighter in colour,flavour and/or aroma than ordinary olive oil.
However, consumers should be aware that “Light” on the label “Extra Light Olive Oil” does not mean low in fat or energy. This type of oil is not lower in fat or energy than other types of olive oil. There is no such definition of “Extra Light” in the above trade standard.
Source : Consumer Council of Hongkong
The rising per capita income and changing consumption patterns towards healthier and safer food . Olive oil is currently considered in Indian markets a high quality alternative to other edible oils and fats, Although a big portion of consumers consider olive oil as a nonessential product, for which demand tends to be more price and income elastic than in the traditional consuming countries
This cause a long- run shift in consumption to other types of oils and/or to lower quality and cheaper categories of olive oils as the trend is going on. Since olive oil tends to be mostly consumed in production areas, external trade still concerns an average of less than 20% of world.
Olive oil demand has potential to grow from a low base in emerging markets. Trade flows show very high growth and potential in Indian markets too but consumption is very limited as consumers are only gradually becoming aware of the different applications for olive oil .
At present emerging markets account for 7% of total volume and 16% of global value. But there seems to be a rather wide scope for increasing demand by adequate marketing measures . There is a potential for the improvement of the coordination of promotion activities When promoting olive oils in India or non- traditional consumer markets, it is advisable to give consumers simple, clear explanations and suggestions for potential product uses.
Tunisia is good emerging Producer in this trade world wide its production has increased 400% relative to consumption over the last decade. Tunisia in particular has diversified its export destinations and reduced its share of exports to Italy from 81% to 38% this country is having high potential for growth in India.
Byproduct of olive oil in oil mills, the residue of the olive paste, could be used as biofuel for the cement kilns . (Source : The Dalmatia)
An interesting initiative coming from the company Cemex is useful from many aspects. Pomace, which remains after the production of olive oil is a high quality biofuel that has not been adequately used. Until now it was used in agriculture as a high quality fertilizer, but more often it ended in illegal dump areas.
Its production process makes it dangerous in the kitchen , Whether sold as is, or mixed with virgin olive oil, or sold under fancy names, olive pomace oil consumption is risky. As mentioned earlier the production of olive pomace oil can produce benzoperene. Benzoperene can be found coal tar (a resultant of wood fire), volcano eruptions and cigarette smoke. It presents health risks such as accelerated aging of cells and increasing the probability of carcinogenic cell mutations.
‘Olive pomace oil is good for industrial purposes; keep pomace olive oil away from your kitchen’
The astronomy enthusiasts often have a green laser, but few of them use this tool to test the quality of olive oil!
Those who try the experiment noticed a yellow beam appeared from the other side of the bottle, this is due to the fluorescence:
The molecules of Olive Oil absorb photons of light green and high energy re-emit as yellow light photons which are lower in energy.
The strangest thing is that most of the Extra virgin olive oil will be good over the beam will have a red or orange color.
Olive oil has a refractive index of 1.47, while the water was only a 1.33. Here is a quick test to determine the quality of the Extra virgin olive oil you have at home you.
If you have a beam of red light on the other side of your bottle of olive oil is that it is Extra virgin high quality.
The president of the Association of Industrial and Olive Oil Manufacturers (Infaoliva) of Jaén, Manuel Alfonso Torres, figure stocks 700,000 tons of olive oil in Spain, in June and expected to raise prices of product origin.
Torres has said the olive market is in a “process of adjustment” because it is “low production” in other countries, so that imports will be minimal from now. These low imports, coupled with the short harvest in 2012/2013, will motivate from next June to raise prices in origin.
Infaoliva provincial president has said that the olive oil market is currently paralyzed, with little purchase-sale of olive oil and average prices well below the 2.5 euros a kilo in origin. It also states that 90% of the remaining olive oil in Andalusia and Extremadura, and estimated that 700,000 tons are still marketed, 533,000 are in the mills and the rest in the hands of the Packers.
Moreover, Torres believes that it is premature to give an approximation of the next crop of olives, because “although it has started flowering and there seems to be a good example, we should expect the fruit set and the accompanying weather over these months “
Source : MFAO
Speaking of Andalusia is talking about olive oil.They are almost synonymous: one of the cultural,gastronomic and health of their land is olive oil.
An International Product is also a hallmark of white and green community Inside this community Granada brings Good land, good people, good oil … There is nothing more true … but you have to communicate. The Achilles heel of their liquid gold. More than 9,000 growers sell their oil Grenadians through marketing and packaging.
In the framework of the XVI edition of the International Fair of Olive Oil and Allied Industries (Expoliva), to be held next week in Jaen, the Andalusian Federation of Agricultural Cooperative Companies (FAECA) has organized a conference on Friday, May 10 .
“Natura Málaga 2013″
The 5th Healthy Living and Sustainable Development Fair is being held from 17 to 19 May at the Málaga Trade Fair and Conference Center.
This is a specialist event centered on ‘eco-bio-health’ concepts and is the biggest event of its kind in Andalucía.